The company's purpose is the acquisition, holding, administration and disposal of participations in companies in Switzerland and abroad, in particular in the fields of digitalization, media, marketing and sustainable development, with the exception of operations prohibited by the LFAIE; it may manage the intellectual property rights of its participations and conduct research and development in the aforementioned fields; furthermore, the company has the right to establish branches and subsidiaries, both domestically and abroad, and to acquire participations in other companies, both domestically and abroad, and to execute all operations directly or indirectly related thereto; the practice also includes acquiring, encumbering, transferring or administering real estate, both domestically and abroad; it may also provide financing for its own account or for the account of third parties and grant guarantees and securities for its subsidiaries as well as third parties.