The company aims to operate a media and publishing house as well as a marketing and communications agency. The company provides services particularly in the areas of conception, planning, and implementation of sales and marketing concepts, as well as the creation, production, and distribution of media, advertising, and marketing materials of all kinds in physical and digital form (particularly printed products, books, magazines, brochures, magazines, online and social media content, image and sound data carriers, audiovisual productions, and other advertising media). The company can provide consulting services in the areas of marketing, communication, media production, brand management, and sales, as well as develop, operate, and license corresponding software and platform solutions. The company can establish branches and subsidiaries domestically and abroad and invest in other companies domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate domestically and abroad. It can also arrange financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.