The provision of consulting services and the performance of all activities related to marketing and advertising in every sector of commercial and private activity; the realization of services related to advertising, propaganda in every form, also through catalogs, telephone, television, radio, videotel and internet; the collection and sale, also on behalf of third parties, as an advertising agency and/or concessionaire, of advertising spaces; the performance of commercial operations. The company may engage in the promotion and sale of goods and services, as well as acquire participations and grant financing. The use and exploitation of commercial trademarks in general, also through the conclusion of franchise contracts, affiliation contracts, as well as the assumption of representations and concessions, also exclusive, as well as patents. It may also acquire participations in other companies.