Any activity in the field of fashion (clothing, shoes and any other accessory) in particular in matters of representation, import, export, marketing, sales, purchasing, distribution and brokerage. The creation and management of internet portals and e-commerce, consulting in the marketing and promotional sector, the production of multimedia products and the organization of events. It may carry out e-commerce activities through the purchase, resale or online representation of products in the field of fashion, as well as manage and hold brands, internet domains, patents, copyrights and more generally intellectual and industrial property. The company may, in direct or indirect connection with its purpose, carry out any financial, commercial and real estate transaction, participate in all enterprises or activities in Switzerland and abroad, establish branches or subsidiaries in Switzerland and abroad.