The company's purpose is to trade in goods of all kinds, in particular industrial and consumer goods, as well as to provide services in the areas of development, manufacture, procurement, and sale of automotive products, including vehicles and machines, as well as products for the automotive industry, passenger cars, commercial vehicles, motorhomes, and their accessories. Furthermore, the company aims to provide consulting services in the automotive sector and related areas, as well as repair and maintenance services. The company also aims to develop concepts, technologies, and procedures, as well as to trade in products and provide services in the field of software development; consulting services related to SME online marketing; and the purchase, sale, and management of real estate, in particular apartments. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may also acquire, manage, encumber, and dispose of real estate, intellectual property rights, licenses, and other commercial property rights of all kinds, as well as carry out financing for its own account or for the account of third parties and provide security for liabilities of affiliated companies.