The company aims to provide communication services to actors from the fields of economy and politics, focusing on the development and operationalization of communication and public affairs concepts. Furthermore, the company develops communication and sales solutions for consumer goods and trades in consumer goods of all kinds, particularly in the spirits sector. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can, provided that the legal requirements are met, acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.