The company's purpose is to provide services in the field of organization and implementation of event events and gastronomy, sponsorship, marketing, marketing of personality rights, representation of organizations and associations in the event sector as well as related areas, and the purchase and sale of real estate and trade in goods of all kinds in Switzerland and abroad. It can establish branches in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber and dispose of properties, copyrights, patents and licenses of all kinds. It can also provide financing for its own or third-party accounts, as well as guarantees and sureties for subsidiaries and third parties.