The company operates a multimedia business that generates and distributes media data of all kinds. For this purpose, it can recruit people (talents) for the production and distribution of visual media as well as projects. The company can also run a school in this field and train people (talents) for the production of media data in Switzerland and abroad. The company can produce and sell software and merchandising articles in this context. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as carry out all transactions that are directly or indirectly related to the purpose. The company can acquire, encumber, sell and manage real estate.