The company's purpose is to provide consulting services in the commercial, strategic, organizational, management and marketing sectors. It may also engage in trading activities, both wholesale and retail, through physical and digital channels, of goods and services of any nature, as well as carry out related import-export operations. The company may hold, manage, develop and enhance assets, trademarks, patents, intellectual property rights and licenses, both for its own use and for granting to third parties, in Switzerland and abroad. It may acquire interests in other companies, establish legal entities, branches, subsidiaries and branches, as well as acquire and/or manage existing economic activities in any sector, both in Switzerland and abroad. Furthermore, the company may carry out all commercial, financial, movable and immovable transactions that are useful or necessary for achieving its corporate purpose, and may also engage in ancillary, complementary or functionally related activities to its purpose.