The company's purpose is to engage in all activities related to the marketing of newspapers, magazines and news portals, in particular in the field of paid media, as well as to provide services in the advertising sector with a focus on Switzerland. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold and sell real estate. The company may take financing, restructuring and interim measures in favor of shareholders, group companies or third parties, as well as grant loans or provide security for the obligations of shareholders, group companies or third parties, even if these financing, restructuring and interim measures, loans or securities are provided free of charge. The company may engage in all commercial, financial and other activities that are related to the company's purpose.