The company's purpose is the design, production, purchase, sale, import and export of watches, clocks, jewelry, accessories related to watchmaking, measuring instruments and electronic equipment; the operation of jewelry stores; the design, production and marketing of packaging materials for watch parts. To this end, the company may: engage in any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.