The operation of coffee restaurants, hotels, bars, breweries, catering services, and all activities related thereto; the organization of public or private events; the import, export, manufacture, and trade of alcoholic or non-alcoholic beverages, all foodstuffs, and all related activities in direct or indirect connection with its purpose. The company may also carry out, either on its own account or on behalf of third parties, all commercial, movable, and financial transactions in direct or indirect connection with its purpose, in any form whatsoever, including in the form of participations. The company may open branches in Switzerland and abroad, found or acquire any company pursuing an analogous or complementary purpose. The company may grant loans or guarantees to its associates or third parties.