The company's purpose is to trade in and distribute goods of all kinds, as well as to take over commercial representations or operate representative offices on behalf of third parties. Furthermore, the company's purpose is to operate online shops on its own account and on behalf of third parties, including services for online shops from conception and creation to administrative management. The company may acquire patents, copyrights, trademarks and other intellectual property rights as well as licenses of any kind, establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account and for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.