The company's purpose is: 1. The production, sponsorship and organization of daytime and nighttime events. 2. The management of social media and marketing activities. 3. The sale of food and beverages. 4. The commercialization of merchandise and branded products. 5. The provision of membership cards for access to discounts or various offers. 6. The production of multimedia content, including podcasts, journalistic publications and a web TV. 7. The provision of tutoring and course services in various sports, culinary, photography and other sectors. 8. The provision of social media, marketing and content creation services for third parties. 9. All industrial, commercial and financial activities connected with this purpose. 10. Participation in companies with a similar purpose.