The company's purpose is to provide consulting, conception and project management in the fields of cultural marketing, art management and strategic management; planning, organization and implementation of cultural events; establishment, management and administration of an investment organization for trade in art goods and management of its own art objects; acquisition, management and disposal of securities, intangible assets and other capital investments. The company may acquire, encumber, sell and manage real estate and intellectual property rights, establish branches in Switzerland and abroad, participate in other companies, take over the management of companies with similar or related orientations, provide financing for its own account or for the account of third parties, and grant guarantees and sureties for subsidiaries and third parties, as well as conduct all business that is suitable to promote the development of the company and the achievement of its purpose.