The company's purpose is to provide all kinds of services such as marketing, strategy, coaching, security, product, service, brand and image development, as well as the organization and management of conferences. The company may: Engage in any financial, commercial and industrial activity directly or indirectly related to its purpose; Create branches or subsidiaries in Switzerland and abroad; Participate in any business having a direct or indirect connection with its purpose; Grant loans or guarantees to shareholders or third parties if it serves its interests.