The company's purpose is to provide consulting, support, coaching and mentoring services to talents and personalities, in particular to athletes, as well as to provide the necessary services in this context. It supports them in the areas of athletic, professional and personal development, promotion and care. It undertakes mediation, marketing and commercialization of rights both domestically and internationally and can represent their interests in sponsorship, advertising and brokerage transactions with companies, brand owners, associations, clubs or third parties. The company also aims to acquire trade and manage and market participations, rights and products of all kinds, in particular in connection with sporting and artistic events, consulting and marketing of athletes and personalities, as well as providing related services. The company can establish branches and subsidiaries both domestically and internationally and participate in other companies both domestically and internationally, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate, immovable property and intellectual property rights both domestically and internationally. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. Furthermore, the company can conduct all business that is suitable to promote the development of the company and achieve its purpose.