all activities related to the holding, organization of trade fairs, exhibitions, congresses, events as well as cultural, industrial or other events, professional and public, both nationally and internationally, to assume financing, management, administration and development; to exercise all service activities or ancillary activities that may arise from it; consulting, business matchmaking and partnerships as well as market research and the provision of all services and advice in the field of events; also publishing, promotion, dissemination, distribution, marketing and import-export, both in Switzerland and abroad, of all works, books, magazines and publications of various kinds; any property held in the context of the aforementioned activities will be exclusively used for commercial purposes (cf. statutes for full purpose).