The company's purpose is: - commercial and industrial operations in the field of tangible and intangible goods, predominantly luxury or high-tech products, including assistance in the development of specific software for these products; - development, production, management and/or marketing of products and/or services, predominantly innovative and/or with particular technological value; - development and/or management of websites, web platforms and social networks for informative or commercial purposes, primarily targeting companies producing goods or services, buyers and enthusiasts. The company may also grant guarantees, sureties, bonds and guarantees in general, even in favor of third parties, participate in other companies with similar and dissimilar purposes, assume representations, engage in brokerage activities and undertake all financial, commercial, industrial and operational activities useful for achieving the company's purpose, both in Switzerland and abroad.