Creation, editing and dissemination of newspapers, periodicals and other printed materials; operation, trade and development of all processes and techniques of audiovisual expression, communication and advertising; trade in electronic and computer products; advertising trade, purchase and sale of all advertising space and time in the media, including electronic media; the company may acquire participations in all Swiss and foreign companies, or create similar or similar companies and take care of all operations and functions that are intended to develop its purpose.