The company's purpose is the purchase and sale of clothing, shoes, fashion accessories, as well as home goods, created by Swiss or foreign brands and designers. The company may also carry out, directly or indirectly, all commercial, financial, industrial, movable or immovable transactions (except for any operation prohibited by the LFAIE), in Switzerland and abroad, which promote or facilitate its development, and participate, directly or indirectly, in all enterprises related to its corporate purpose in Switzerland and abroad. The company may grant loans or any other form of financing to its associates or third parties, as well as provide guarantees of any kind, for the direct or indirect benefit of companies of the same group or third parties, in particular in the form of guarantees, pledges or securities on the company's assets. It may establish branches and subsidiaries in Switzerland and abroad.