The company's purpose is the import, export, representation and distribution of luxury goods, such as watchmaking, jewelry, jewelry and writing instruments. The company may also carry out all service activities in the fields of marketing, communication, strategic consulting, as well as all related operations. The company may grant direct or indirect financing to third parties, including its direct or indirect shareholders and any other company belonging to the same group, whether through loans or by granting guarantees or securities, regardless of type, for consideration. It may acquire and manage participations in any other company. It may carry out, either on its own account or on behalf of third parties, all commercial and financial transactions directly or indirectly related to its corporate purpose.