The company's purpose is to provide services to private and legal entities, in particular in the areas of travel and lifestyle management and customer loyalty programs. The company may enter into any business and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it. The company may acquire, encumber, manage and sell real estate and securities. It may take out and grant loans, provide guarantees and other securities, acquire, manage and exploit intellectual property rights. Furthermore, it may establish branches in Switzerland and abroad, participate in other companies or merge with them.