The company's purpose is to develop and implement projects and events in the field of culture and communication. It advises and accompanies companies, provides and brokers services of all kinds in the field of culture and communication. The company can establish branches in Switzerland and abroad, participate in other companies of any kind, take over representations, and enter into all transactions and conclude contracts that may be suitable to promote the purpose of the company, or that are directly or indirectly related to it. It can also enter into loans for its own account or for the account of third parties, as well as guarantees, sureties, and pledge agreements for affiliated companies and third parties. It can acquire, lease, rent, encumber, and sell real estate in Switzerland and abroad. The company can acquire, hold, manage, or sell any type of debt or securities within Switzerland or abroad.