The company's purpose is the design, manufacture, distribution and marketing of all kinds of food products, natural products, products related to well-being, gentle medicine, alternative medicine, energy therapies, personal development, aromatherapy, phytotherapy, lithotherapy, esotericism, ambiance, art of living and sports. The company may also carry out any other activity having a direct or indirect connection with these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or relating directly or indirectly thereto.