The company's purpose is to purchase, sell, import and store wines, spirits, other beverages, food and luxury goods, as well as to engage in wholesale and retail trade with these goods. It can provide related services, in particular organizing and conducting wine tastings and other social events with and about wine. The company can carry out all commercial and financial transactions that are directly or indirectly related to its purpose. Furthermore, it can establish branches and subsidiaries in Switzerland and abroad, acquire, hold, manage and sell real estate. The company can grant loans or other financing to affiliated companies or third parties and create securities of all kinds for the direct or indirect benefit of affiliated companies or third parties, in particular in the form of guarantees, pledges or fiduciary transfers of the company's assets.