The company's purpose is: the operation of a vineyard as well as the production and marketing of Swiss and foreign wines, spirits, and all products directly or indirectly related to wine and vineyards; all advisory services in the field of wine and alcoholic beverages as well as the organization, management, and planning of training in the aforementioned fields; the purchase, sale, holding, administration, and management of shares, directly or indirectly, in any commercial, financial, real estate, or securities company (with the exception of operations prohibited by the LFAIE); import, export, and marketing of goods intended for consumption. It may also, either for its own account or for the account of third parties, carry out all financial, commercial, real estate, or securities transactions directly or indirectly related to its corporate purpose and be interested, in any form, in any similar enterprises, notably by taking a stake in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.