The company's purpose is the design, organization and management of events and shows, including concerts, fairs and exhibitions, the assumption of commercial representation mandates, agency and the performance of brokerage and import-export activities as well as consulting and IT development activities. The company may hold participations, act as a holding company, as well as establish branches, subsidiaries, and companies in Switzerland and abroad. It may carry out all commercial, industrial, securities and real estate transactions, as well as any other activity deemed necessary or useful for achieving the company's purpose, also providing guarantees and any other guarantee in general, even in favor of third parties, both in Switzerland and abroad.