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The company's purpose is to manufacture books and related products, as well as audiovisual and multimedia works on all types of on- and offline media. It undertakes consulting assignments in the media and art sector, as well as systemic organizational consulting and coaching in all economic sectors. It also operates trade in products from these areas. The company can open branches in Switzerland and abroad, participate in other companies, acquire, manage and sell patents, licenses and real estate, as well as provide financing and guarantees. It can also conduct all business that serves the economic advancement of the company.