The company's purpose is to acquire, sell, manage and finance participations, in particular in the hotel industry, as well as to provide services, especially in the areas of management and hotel consulting. The company may establish branches and subsidiaries in Switzerland and abroad, participate in or acquire other companies in Switzerland and abroad, or merge with such companies, acquire or sell real estate, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to its purpose.