The company's purpose is to operate aesthetic studios (particularly eyebrow aesthetic care, tattooing and aesthetic tattoo removal), all activities related to the marketing and distribution of cosmetic and beauty products, as well as all derived products and accessories related to beauty, wellness and decoration. The company may create branches and subsidiaries in Switzerland and abroad, and take participations in all companies in Switzerland and abroad, and carry out all operations (except those prohibited by the LFAIE) directly or indirectly related to its purpose. The company may acquire, sell, encumber and manage real estate in Switzerland (except for operations prohibited by the LFAIE). It may provide financing for its own account or for the account of third parties, as well as grant loans or guarantees to group companies or third parties.