The operation of a Family Office (family assets), provision of various advice and services, succession planning of assets, mergers and acquisitions, project management, domiciliation, human resources and secretariat as well as concierge and etiquette services. The company may also provide all business advice and consulting services and carry out, either on its own account or on behalf of third parties, all commercial transactions in direct or indirect connection with its purpose. The company may open branches in Switzerland and abroad, establish or acquire any company pursuing an analogous or complementary purpose. The company may grant loans or guarantees to its shareholders or third parties.