The company aims to operate a design office (with a focus on fashion design and graphic design) and provides services to the clothing and fashion industry in the areas of design, collections for women's, men's and children's clothing, leisure and sportswear, shoes and accessories. The company can trade in design products, fashion items and accessories of all kinds and related products. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber and sell properties, copyrights, patents and licenses of all kinds.