The purpose of the company is to trade in products and services in the field of information technology, concept development, marketing services, realization services, coaching services, training and further education offers, event management, trade in products, and to provide all related services. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad, and grant licenses of all kinds. It can also provide financing for its own account or for third-party account, and enter into guarantees and sureties for subsidiaries and third parties.