The company's purpose is to purchase, sell, produce, distribute and trade in goods of all kinds, in particular watches, jewelry, clothing products and accessories. The company also aims to produce, import and distribute food products, as well as provide services in the fields of gastronomy and hospitality. The company may register, acquire, manage, license and pledge patents, designs, trademarks and other intellectual property rights, as well as grant licenses of any kind and sell intellectual property rights. The company may engage in all commercial, financial and other activities that are directly or indirectly related to its purpose. The company may acquire, hold and sell participations in other companies in Switzerland and abroad. It may establish branches and subsidiaries in Switzerland and abroad. The company may acquire, manage and sell real estate in Switzerland and abroad, as well as make other investments. The company may provide financing for its own account or for the account of third parties, as well as enter into security transactions, including guarantees, pledges, global assignments, security transfers and indemnification agreements for liabilities of affiliated companies and third parties, even if these are in their exclusive interest.