Provision of marketing and sales services. These include strategic concepts, collaborations, joint marketing campaigns and the operational implementation of the respective measures. Furthermore, advertising campaigns can be implemented by the company. In the field of event marketing, the company will also act as an organizer and executing body. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.