The company's purpose is the design and development, import-export, purchase and sale, marketing of outdoor sports products as well as the creation and distribution of media content in this field; it may import and export, purchase and sell, both on its own account and on behalf of third parties, as an intermediary, all economic goods and commodities related to this field. Through its commercial and operational activities, the company must have a significant positive impact on society and the environment, considered as a whole. However, external third parties to the company may not invoke the foregoing to assert a right or bring an action against the company. It may carry out all operations directly or indirectly related to its main purpose. The company may create subsidiaries and branches, in Switzerland or abroad.