The company aims to digitize works of art, produce and distribute art prints of all kinds, operate a gallery, trade in art objects of all kinds on its own account and on behalf of others, organize and conduct exhibitions and auctions, including virtual ones, as well as provide consulting services in the fields of art, design, corporate identity, and corporate communication. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real property in Switzerland and abroad. It may also provide financing on its own account or on behalf of others, as well as provide guarantees and sureties for subsidiaries and third parties.