The company's purpose is to trade, promote and represent all goods, as well as to bring together service providers, particularly in all areas of luxury, nationally and internationally, to bring together commercial actors, suppliers and customers, to advise and manage projects in the areas of commerce, retail, distribution, rental, purchase and sale of real estate, excluding activities prohibited by the LFAIE. It may carry out any financial or commercial operation, in particular any real estate transaction, related to its purpose or likely to promote it. It may also create branches in Switzerland and abroad, take financial participations, found or finance companies having a direct or indirect relationship with its purpose.