The company aims to provide consulting and management services in the areas of sports, organizational and economic development. In particular, it aims to develop and implement sustainability and communication projects for customers from the fields of sports, culture, international organizations, NGOs and foundations. The company also pursues the purpose of developing marketing projects, carrying out general marketing for sports and cultural events, and exploiting rights of all kinds. The company may establish branches, participate in companies, acquire and sell companies, acquire, manage and sell real estate, take out and grant loans, provide guarantees and securities, acquire, manage and sell intellectual property rights.