The company's purpose is coaching, in particular for athletes; the development and marketing of digital platforms, in particular in the fields of sports and outdoor activities; the exercise of any marketing, communication and event organization activities and any related services. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate (excluding activities prohibited by the LFAIE), carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.