The company's purpose is to mediate individuals from the fashion and lifestyle industry to domestic and foreign agencies and clients, provide services such as representation, public relations, etc. for individuals from the fashion and lifestyle industry, as well as provide all services in the fashion and lifestyle sector. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with other companies, acquire, manage, broker and sell real estate and securities, take out and grant loans, provide guarantees and other securities, acquire, manage and exploit intellectual property rights, and in general conduct all business that is suitable to promote the purpose of the company or is directly or indirectly related to it.