The company's purpose is: all services in the field of marketing, public relations and communications; all consulting and services in the fields of digitalization, information technology and artificial intelligence, including the creation, development and implementation of software and artificial intelligence-based technologies; all activities in the real estate sector, including the purchase, sale, rental, brokerage, administration, management and maintenance of real estate, except for operations prohibited by the LFAIE. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may participate, in any form, in similar companies, including the acquisition of interests in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.