Purchase, sale, rental, management in its own right or through third parties of hairdressing salons, wellness and wellness centers, aesthetic and curative treatments, reflexology, physiotherapeutic massages, semi-permanent make-up and tattoos, pedicure, manicure, epilation, nail art, piercing and similar activities; production, import, export, purchase and sale, also online, distribution, mediation, assumption of representations, retail and wholesale, of all kinds of machinery, goods and products for the well-being and aesthetics of the person, hairdressers and for hair care; franchising activities for the opening of other centers, shops and sales outlets, provision of services, organization of training and updating courses and any further activity directly or indirectly connected with the indicated sectors; acquisition, alienation, administration and trade of licenses, trademarks, patents or other intangible assets, in particular connected to the indicated activities. The company may invest in other activities of any kind, participate in other companies, even with a different social purpose, open branches and subsidiaries in Switzerland and abroad, carry out all commercial, financial, industrial, consulting or other activities and conclude any kind of business and contracts suitable or useful to promote the social purpose or that are in direct or indirect relation with it.