The company aims to plan, organize and execute events and activities, as well as develop and market software and technology solutions, particularly in the field of event management and smart wearables. It provides services in the areas of sports, health, nutrition and coaching, as well as the operation of fitness and training studios. Additionally, it operates co-working spaces, gastronomic facilities and develops holistic lifestyle and community concepts that combine work, health, technology and social interaction. The company also provides holistic business consulting and data-based definition of business concepts. The company may establish branches and subsidiaries, both domestically and abroad, and may participate in other companies, both domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of and manage real estate, both domestically and abroad. It may also provide financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.