The trade, import, production and distribution of all types of products, in particular in the fields of luxury goods, tobacco, wines and spirits, in Switzerland and abroad, the operation of public establishments, such as bars and catering services; the organization of events; the rental of arcades and the provision of operators; all activities in the field of intellectual property; participation in all types of companies, with the exception of real estate companies in Switzerland. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.