The company's purpose is to import, export and trade textiles, fashion items, accessories and cosmetics of all kinds, with a special focus on cashmere, silk and merino. As well as providing consulting and other services in this field, including the establishment and support of franchise businesses, as well as cleaning, repair and other maintenance services for clothing. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies. Furthermore, the company can acquire, manage, exploit and transfer patents, trademarks and other industrial property rights.