The company's purpose is the manufacture and trade of watches, watch components, watch movements, jewelry items, mechanical devices and their components, electronic time-measuring devices and systems and their components, electronic devices and their components, as well as related articles. Furthermore, the company's purpose is the manufacture and trade of consumer goods of all kinds, in particular silverware, sports articles and accessories, textiles and accessories, leather goods, travel articles, toiletries, perfumery articles, cosmetics, glasses and optical instruments, fire and writing instruments, toys and related articles, as well as the services associated therewith, in particular in the areas of advertising and training. The company may conduct all business that is connected with its purpose and the investment of its assets. The company is authorized to acquire, encumber and sell real estate in Switzerland and abroad.