In Switzerland and abroad, creation, manufacture, development, import and export, distribution, purchase and sale, in particular through shops and sales outlets, of goods, articles and products of all kinds, in particular of high quality and experience, and originating from Swiss craftsmanship, as well as all operations related to this purpose, including the holding and exploitation of all intellectual property rights; all real estate transactions in Switzerland and all participations in real estate companies in Switzerland are excluded, except for operations and participations related to buildings with exclusively commercial use.