The commercialization, distribution, design, research and development, construction and assembly of tools, equipment, software and services intended for online presentation, training or demonstration or online sales, in particular of luxury goods, as well as the acquisition, transfer, licensing and exploitation of patents and trademarks having a direct or indirect connection with such tools, equipment or software. The company may also provide training services related to online presentation tools and software. The company may carry out all commercial, financial, movable or any other operations directly or indirectly related to its purpose. It may create branches or subsidiaries in Switzerland and/or abroad and/or acquire participations in other companies in Switzerland and/or abroad, excluding participations in any company whose purpose is the acquisition of real estate in Switzerland.